The Basic Blueprint For Online Business Success

Your success in online business will basically be determined by two factors:
1) Are you a focused and determined internet marketer? and 2) Through your internet marketing campaigns, are you able to build solid relationships with targeted prospects, and in turn, help them see value in your business and a leader in you?


You probably already know if you're a good internet marketer. I mean, you're either generating leads or you're not...it's pretty simple. If you learn the correct way to market your opportunity online, then you'll save yourself the agony of trying to actively convince and sell to people who never wanted to be sold to in the first place! There won't be any cold calling, or trying to work your warm market of family and friends. Instead, your marketing will be laser-targeted to the individuals who are actually looking for what you have to offer and eager to join your business. This is called "attraction based marketing."

Once you pinpoint your target audience, then you need to deliver useful content to them - content that will assist them on their path to success, while at the same time establishing you as a leader. Remember, the more insightful and generous your content is, the more your prospects will trust you and the more likely they will seek you out as a mentor. You should make a conscious effort to add value each and every time you publish content online. Making direct sales pitches, or leading with your opportunity is "old school" marketing that just doesn't work anymore. Note that 97% of people in online business fail because their marketing strategy is comprised of upfront sales pitches. If you want to attract affluent, motivated entrepreneurs to your business, don't do this. Intelligent entrepreneurs hate being sold to!

Part of successful internet marketing is being able to tell your own story and convey to others what has worked for you. If you can clearly articulate how you've found success, a prospect will have a better idea whether or not they can emulate your path and succeed as well. If your story is vague or uncertain, however, you won't instill much confidence. Be candid, direct and unselfish in your giving of knowledge. If you do this, then you will attract the right people. The great thing about attraction based marketing is that the traffic you generate is free. With Web 2.0 sites like Youtube, Facebook and Ezine, you have millions of potential leads to attract. Take advantage of the massive leverage the internet provides and then teach your teammates to do the same.